We Believe

“Good food, cooking, wine, family, friends, the table, earth, sun, eating, loving, dancing, playing, laughing, health, happiness, work you love, faith, respecting yourself and others, and giving back”

We aim to inspire our customers and give them the skills needed to prepare amazing, healthy meals for themselves and their loved ones. We hope to empower our customer with the confidence to cook and teach them about the nuances of ingredients. We emphasize the importance of naturally produced foods…for the sake of our mind, body and soul. We strive for quality, excellence and beauty in everything that we do.

We create and market artisan extra virgin olive oils, vinegar, and gourmet food products. We offer the larges selection of Napa Valley Extra Virgin Olive Oil….bottled by estate….showcasing the characteristics of the Napa Valley estate varietals and terroir. Our product offering delivers natural and healthy ingredients that reflect the amazing flavors that mother nature has given us.

We believe what goes on our body is as important as what goes in it…so we have created a signature bath and body line all based on 100% organic lavender….locally grown….good for your body and soul. The majority of the line is produced in small batches in our production facility in Rutherford using the most organic ingredients possible. When possible, we use products from our food line….extra virgin olive oil, extra virgin LEMON olive oil, grapeseed oil, sea salts, lavender flowers….

We offer eclectic home design items including those we use for merchandising…all are 100% found…at flea markets….on a hike….in a dump…..any place goes…our fun and funky accessories are handcrafted by passionate designers and artisans, either locally based or from small villages throughout the world. When the opportunity presents itself, we offer limited hard to find wines…..from producers who we know…who produce from their heart.

We believe giving back is the thread which connects our business to our hearts. We try to give back in everything we do…good food gives back to our bodies, our support of artisan craftspeople gives back to families, our stores and home parties give back by empowering individuals and our environmental values give back to the earth.

Our parent, St Helena Olive Oil Co. is actively involved in our community by supporting not-for-profit groups working to empower women, improve the quality of life for our homeless population and promote health for our planet. We sponsor neighborhood events, compensate our employees for participating in our community service work and contribute at least 5% of total net profits to not-for-profit organizations.

We promote environment stewardship and believe our business plan must be in alignment with the planet. The best way to serve our customers is to take care of our planet and our community. We support organic and sustainable agriculture, by reducing waste and the consumption of non-renewable resources and delivering environmentally sound cleaning and store maintenance programs. We strive to operate a 100% green business by promoting and participating in recycling programs, reducing packaging, utilizing biodegradable materials where possible and emphasizing water and energy conservation. We choose vendors that mirror our environmental stewardship position.

We believe we are meant to live a life of quality and by doing so we will inspire others to do the same…and we believe we can change the World…one ingredient at a time.